Clif Bar Makes the Climb to Venture Capital

Chances are you’ve seen a Clif Bar, the chewy, protein-laden energy bars on display at WesShop, local grocery stores, and the heavy-hitters REI and EMS. But, like many businesses in America today, Clif Bar is taking on an entrepreneurial side project, its own Venture Capital firm.

From Entrepreneur: “Gary Erickson and Kit Crawford, co-owners and co-CEOs of Emeryville, Calif.-based¬†Clif Bar, built a reported $340 million business selling energy bars and other healthful snacks. In 2008 the duo launched White Road Investments, a venture capital firm bankrolling businesses that value sustainability and community involvement.”

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