We were contacted by a social entrepreneur in NYC named Javier Aceituno who is looking to build his team. He writes:
Our mission is to do our part in changing the world by creating a company that walks the people talk, i.e., that people are its greatest asset, where all (employees, customers, community) are respected. We will address the obesity, hunger, social justice, and social sustainability issues by walking the talk with the way we operate.
We are motivated to create a company whereby we make HONEST PROFIT to pay everyone a LIVING WAGE, create growth opportunities, and contribute to the COMMON GOOD, focusing on practices and causes that will alleviate hunger PARTICULARLY among the POOR, the HOMELESS, and CHILDREN.
We are a simple Italian health and social sustainability food service take-out (NOT restaurant) start-up that will roll-out beginning in Harlem. We will then perfect the model and must open approx. 30 shops in NYC within 3 years. NYC will serve as the springboard for national expansion (669 shops within 10 years).
If you live in NYC and would like to explore the possibility of working with us, contact email@example.com to describe yourself, your availability, what you seek, time horizon, etc., and a resume would be helpful.
The Problem: Current and growing health problems associated with poor eating habits (contributing to obesity, diabetes, etc.) afflict everyone in one way or another where fast-food prevails and fast-food prevails virtually everywhere AND income inequality particularly in the food service sector make it virtually impossible for hard working people to work their way out of poverty.
Our Solution: We are a truly authentic and unique solution to the health crisis arising from poor eating habits is a keenly focused product offering consisting of a few simple high quality, healthier, appealing and tasty old world charm ITALIAN “snack” foods as found in a typical small (approx. 1,000 sf) Italian bread bakery shop (panificio) on a retail take-out basis (NOT restaurant), and service that connects with customers, simple and inviting yet elegant Italian store design / panache, and emphasis on social sustainability (cause marketing) will position us as a compelling healthier “SLOW FOOD” alternative to “fast food” inspiring customers with better eating habits that contribute to better health facilitating a more fulfilling life. Tasty, healthier offerings satisfy the palate contributing to portion control. We will do our part to combat poverty and income inequality by paying employees a living wage (social sustainability).