Each year, the Patricelli Center for Social Entrepreneurship awards $5,000 seed grants to fund the launch or early-stage growth of a project, program, or venture. Infinitely was one of this year’s winners.
Infinitely is a sustainable clothing brand that seeks to take down the world of fast fashion. Founders Nimra Karamat ’23 and Ashley Cardenas ’23 create high-quality versatile pieces so their customers can truly invest in their clothing. Below is the first of their three reports.
Who We Are:
Infinitely is a sustainable fashion brand that seeks to take down the world of fast fashion. We offer affordable and high quality clothing so that our customers can truly invest in their clothing. As two young women of color, we felt that sustainable fashion was either not accessible enough or falsely marketed as eco-friendly. Infinitely is here to change the game. We’ve implanted a lot of new changes and made immense progress so that we can meet all of our initial goals.
We decided to change our logo for various reasons. One being that it wasn’t simplistic enough to be easily recognizable (like big brands like Nike, Adidas, McDonald’s, etc.). The other large reason was that it would’ve been difficult to fit our logo onto our clothing tags.
We were initially using GoDaddy sites but realized that it wasn’t cost efficient. We decided to switch over to Shopify because they offered an intuitive web layout, assistance with shipping labels, and accepting payments. Our new website (featured below) https://shopinfinitely.myshopify.com is currently taking pre-orders for our first launch of the Aurora Blouse. On our site we also detail our sustainability efforts in order to remain transparent with our customers. We are still working on finding a unique domain (without the myshopify.com) that would be easily recognizable.
Aurora Blouse and Production:
We were initially going to hire a Wesleyan student to help design our clothing but we decided to pursue a relationship with a local manufacturer instead. Our Aurora Blouse (shown below) is a cropped camisole made of 100% pure mulberry silk from Vietnam. The silk is sustainably sourced as it is deadstock and contributes to 0% in carbon emissions. By using deadstock, we also save 700 gallons of water per yard of fabric used. The manufacturer we’re using is in Brooklyn, New York and is able to mass produce our product which will be very beneficial as we continue to scale larger. The manufacturing process is 100% sustainable, all clothing is sewn by hand under great working conditions. Currently, we’ve just put in an order for 100 blouses and hope to fulfill our pre-orders with them in the coming weeks.
Marketing and Social Media
We’ve taken classes from other mentors who have experience in marketing and established a plan of how to reach our target audience. We have created an instagram, tiktok and website for our business. We also designed our packaging to match the mission of Infinitely by providing sustainable packaging materials that also includes a free gift of keychains. In the next month we hope to receive and fulfill orders and we are also going to create a video AD for our business with the help of a fellow Wesleyan student.
How to Support Us
Follow our social media on instagram @infinitely.co, tiktok @infinitely.co and our website https://shopinfinitely.myshopify.com/. Please share any of our posts to friends and family and don’t forget to place your pre-order!